Maritz Adds Tabs Tool to Capella System

In the US, Maritz Research has partnered with survey software provider Productive Access Inc (PAI) to add a new tabulation product to its Capella customer experience management (CE) system.

Capella offers a platform through which clients can design, measure and manage large-scale CE programs - from sample design to action planning. The new Capella Tabulation tool extends the solution by providing CE metrics including custom queries and variable selections for channel managers, at a local branch level or at corporate level. PAI co-owner Brad Hontz says the solution enables users to 'slice and dice' data in any way they want, not just in predefined filters or tabs.

Dave Fish (pictured), Maritz' SVP Marketing and Product Development, says the tools can run through millions of cases in seconds, and handle complex filtering and tabulation tiering. 'An average business analyst can become very proficient with it in about an hour,' he adds.

Web sites: www.maritzresearch.com and www.paiwhq.com .