MetrixLab Hires Song to Lead New Shanghai Office

Netherlands-based online researcher MetrixLab has opened a new office in Shanghai, China - led by former Ipsos leader Edwin Song - from where it will focus on Chinese and regional clients.

With this investment MetrixLab now has fifteen offices around the world, and 115 research professionals based in Asia.

Song (pictured) joined the firm last month and brings more than twenty years' market research experience in the Chinese and Asian market. Most recently, he served as MD, Market Understanding & Measurement at Ipsos Greater China, having been Synovate's MD, Capabilities. Before this he was MD, Shanghai for Oracle Added Value, and AD, Client Service at Nielsen China. Song began his career as a Marketing Analyst at Coca-Cola.

Thijs Elias, Global Commercial Director, comments: 'Our global clients advised us that a local office in China was increasingly necessary. We are very happy to have Edwin Song join as the leader for our China team, as he brings key local knowledge as well as great research expertise.'

Web site: www.metrixlab.com .