Egyptian Office for Millward Brown

Millward Brown is boosting its support for clients in North Africa via a Cairo office, its third new location in the Africa and Middle East region this year, and led by Praveen Abraham.

The new office will function as a division of MB's regional licensee and fellow Kantar subsidiary AMRB, and will take on work in MB's core areas of advertising, marcoms, media and brand equity research, whilst AMRB continues to provide for other areas.

Charles Foster, the group's MD for Africa and Middle East, says the region is 'increasingly important' and Egypt itself 'dynamic and evolving'.

Abraham, a ten-year MR veteran formerly of AMRB, becomes MB's North Africa Account Director and reports directly to MENA MD Prasun Basu.

Millward Brown, which already has based in Dubai, Nigeria, Ghana, Kenya and South Africa, is on the web at www.millwardbrown.com .