Puerto Rican Debut for Scarborough

Local market specialist Scarborough Research has formally announced its entry into Puerto Rico with a new insights service combining extensive attitudinal data and consumer behavior-based measures.

Scarborough Puerto Rico will use data from the firm's joint owners, Nielsen and Arbitron, to correlate transactional and qualitative data, and will cover media consumption patterns, consumer attitudes and information on advertising in a variety of categories from automotive and technology to retail and finance.

Scarborough says the service can be used to generate new business, conduct competitive analysis and create winning marketing plans.

Web site: www.scarboroughresearch.com .