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Ci Becomes 'Mustard Research'
UK agency Ci Research has been renamed Mustard Research as part of an overhaul of its brand identity.
 The Wilmslow, Cheshire-based company, which was acquired by its management team in 2009, offers a wide-range of qual and quant research tools to clients across the financial services, retail, FMCG, leisure, education and skills, and healthcare sectors. Over recent years, the company has added techniques such as online research communities, social media monitoring, 'insight films' and commercial ethnography.
MD Colin Auton (pictured) explained that customer feedback had driven the re-brand, with clients saying that their experience of dealing with the firm didn't mirror their perception of its brand.
Auton claims that client response to the overhaul has been 'terrific' and says the newly named agency is gearing up for an 'ambitious growth strategy' over the next twelve months, centred around digital channels.
Web site: www.mustard-research.com .
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