Big Data Firm Lattice Engines Raises $20m

US-based big data analytics firm Lattice Engines has raised $20m in equity funding to extend its predictive analytics software, which helps clients with B2B sales and marketing.

Since its launch in 2006, the firm has raised $36.5m, including a $15m investment from Sequoia Capital. Earlier this year, Lattice Engines acquired Beijing-based big data and analytics technology firm Black Atoms, extending its presence to Asia.

The new round of funding has been led by New Enterprise Associates, with participation from Sequoia.

CEO Shashi Upadhyay (pictured) comments: 'Our extraordinary growth over the past year is due to our unique ability to make the promise of big data tangible for business leaders.'

Web site: www.latticeengines.com .