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Consumer Profile Closes
In the UK, former AQR Chair Peter Lovett has announced the closure of Consumer Profile Ltd, the Oxfordshire based full-service agency he founded in 1986. He will remain in the industry via a new consultancy, Bespoke Qualitative Research.
 Lovett said Consumer Profile, which was placed in liquidation last week, had offered 'traditional, labour-intensive off-line research' and had not been 'fast enough to adapt' to changing conditions.'The business was wonderful for the first 23 years, but in the past three years, a general downturn in trade meant that it was no longer tenable.'
Bespoke will provide UK and International research-based strategic consultancy, with a particular focus on luxury and the over 50s, health and wellbeing. The new firm will retain Consumer Profile's membership of global research network Intersearch. A web site will appear at www.bespokequalitative.com .
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