Promise Corp to be Merged with Communispace

Omnicom division Diversified Agency Services (DAS) has acquired London-based innovation and co-creation consultancy Promise Corporation and says it will merge it with online community specialist Communispace, which it bought last year.

The buy will significantly expand Communispace's London team and complement its global network, adding Promise's strategic consulting tools and processes to its own expertise and technology from launching nearly 600 communities thus far.

Both companies have offices in London and New York - Communispace also in Atlanta, Chicago, San Francisco, Shanghai and Sydney, and a headquarters in Boston, MA.

Diane Hessan, President and CEO of Communispace, says of the deal: 'We have been watching Promise for years, as they have mastered co-creation and helped executives act intelligently based on what they learned from consumers... experience and dynamism of the Promise team is going to help us make our work matter even more for our clients.'

Promise CEO Charles Trevail comments: 'Just as Communispace invented the idea of using online communities to listen to consumers, we are excited about our combined vision to reinvent the ways organisations gain insights and turn them into innovation and growth. Communispace gives us scale and an infrastructure which brings tremendous new opportunities to our clients and our people.'

Web sites are at www.promisecorp.com and www.communispace.com .