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CEM Specialist Omega Debuts New Service
Customer Experience specialist Omega Management Group has launched a new approach called ROAR, which promises insight into the connection between product leadership and customer satisfaction / loyalty.
The ROAR program (Revenue Opportunity Actionable Research) comprises four main components for capturing and analyzing market intelligence: a survey to identify the key factors in customer satisfaction and loyalty; a detailed competitive benchmark study; a customised study of possible product / service enhancements and their market potential; and an annual executive briefing summarising results and helping to draw up action plans.
Founder and CEO John Maraganis comments: 'Naturally, customer satisfaction and loyalty are often linked to perceptions of their supplier's products and services. With the ROAR program, we can now provide marketing, sales and product development groups the same in-depth research, analysis and recommendations we've always delivered to customer service executives.'
Based in MA, USA, the company is online at www.omegascoreboard.com .
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