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Itracks to Market Virtual Consumer
Online researcher Itracks has reached an agreement with virtual environment developer Vision Critical, to become a distributor of the 'The Virtual Consumer' system.
Comprising of a reality-based three-dimensional storefront simulation tool, the system is designed specifically for market research applications. It simulates the actual decision-making process many shoppers face. Respondents are firstly presented with an opening 'fly-thru', followed by a set of realistic-looking shelf sets to browse. The products shown can be picked up and viewed in greater detail as in real life. Participants are then led through a questionnaire to capture detailed data about the user's preferences and thoughts. The format also allows for the inclusion of audio, video or complex product demonstrations.
'Virtual environments represent the future of online market research,' said Daniel Weber, Itracks president and CEO. 'Vision Critical has created stunning 3D environments that fully immerse users in the shopping experience, allowing market researchers to gather information on consumer choices in a more realistic setting than typical survey research. Their technology is a great complement to our suite of online data collection tools.'
As part of the new partnership, Itracks plans to market the Virtual Environment product to leading market research firms and Fortune 1000 companies internationally. 'We are excited about the possibilities inherent within this new partnership,' said Andrew Reid, Vision Critical president and CEO. 'Itracks' exceptional reputation in online market research for technological advancement and customer service creates an outstanding marketing platform for The Virtual Consumer.'
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