Affinnova Scales Heights with New Chicago Office

Concept testing and forecasting software specialist Affinnova has opened an office in the Willis Building (formerly the Sears Tower) in Chicago, for which it plans to hire additional personnel over the coming months.

The firm helps clients identify ideas with the best potential from a wide range of options, then compares them to relevant benchmarks and competitor concepts based on consumer preference.

Waleed Al-Atraqchi, President and CEO, says increasing the firm's presence in Chicago will enhance the service offered to its client base and provide better access to the 'huge talent pool in the region'.

Affinnova recently doubled the size of its headquarters in Waltham, MA, says Al-Atraqchi, and expanded its European operations, which are headquartered in France.

Web site: www.affinnova.com .