New Quant Practice for Insight Research Group

In the UK, Cello healthcare agency Insight Research Group has launched 'IQ', a new practice dedicated to high-end quant market research. Directors Philip Dunn and Gracie van Kemenade will head up the new business.

Dunn is now in his ninth year at the company, while van Kemenade joined the business from Kantar Health just six months ago. Both are quant research veterans, while the company has previously been known for its qualitative research.

Dunn says the new division has 'an exciting opportunity to build a new practice based on fresh principles' and will 'develop new proprietary methodologies and deliver rich insights grounded in a deeper understanding of data.'

The London-based firm was established in 1983, turned over around £20m and employed around 120 last year, and is online at www.insightrg.com .