Havas Discovery Hires MD, Data Intelligence

Data-driven ad agency Havas Discovery has appointed Eamon Boyle as Managing Director, Data Intelligence at its Richmond, VA office, with a remit to create a 360 degree big data view of the customer while making data 'fun, interesting and insightful' for clients.

Previously known as Euro RSCG Discovery, Havas Discovery is part of the Havas Worldwide network, which is made up of 316 offices located in 75 countries throughout Europe, North America, Latin America and Asia Pacific.

Boyle (pictured) joins from performance marketing agency Performics where he served as VP, Director of Analytics. Prior to this he was Director of Analytics at The Martin Agency for eight years, and he worked at J.Walter Thompson for four years as Analytics Manager.

Havas Discovery President Paul Marobella comments: 'Eamon brings a unique blend of experience and talent to our team having worked on major brands and at creative shops.'

Web site: www.havasdiscovery.com .