Leger Buys Pharma Specialist Researchology

Canadian polling firm Leger Marketing has acquired Researchology, a Toronto-based market research company which works across the pharmaceutical sector. Terms of the deal were not disclosed.

Researchology provides both qual and quant product research for a number of major North America pharma companies. As part of the acquisition, the firm's founders Rachelle Deshaies and Sergey Veselovsky have joined Leger Toronto's management team.

President and CEO Jean-Marc Léger comments: 'With the acquisition of Researchology, we are strengthening our market research positioning in Toronto and Canada. The arrival of Rachelle and Sergey brings unique expertise to the pharmaceutical markets.'

This acquisition is Leger's eighth in the past fifteen years in Canada, the US and Switzerland. Two months ago, the company purchased Agility Metrics, which specializes in customized technological solutions to measure customer experience.

Web sites: www.legermarketing.com and www.researchology.ca .