Google Ad Researcher Joins Twitter

Jeffrey Graham, formerly Director of Advertising Research, Americas at Google, has joined Twitter as its Director of Ad Research.

Graham, who is based in New York, worked at Google for just fifteen months and was previously EVP, Worldwide Director of Performance at Initiative for two years. Earlier he worked in research and insight roles at The New York Times, Starcom MediaVest, Millward Brown company Dynamic Logic, and Blue Marble.

Just two weeks ago, Twitter acquired Bluefin Labs, which tracks social media conversations about TV programs, in a deal worth between $50m and $100m.