ParkerWhite Opens Immersive Youth Marketing

US branding agency ParkerWhite Brand Interactive has opened an insight and social media analysis business, Immersive Youth Marketing, in partnership with youth marketer Gregg Witt.

Based in the town of Cardiff by the Sea, CA, the firm will offer a range of youth marketing services for consumer-focused companies; as well as a global youth and parent community called Immersive Crew, providing access to 7,500 active consumers, along with information about their purchasing and media consumption behaviors.

Witt (pictured) previously co-founded youth marketing agency Premise Immersive Marketing, and is the founder of Goodtimes Skateboards & Apparel.

Commenting on the launch, Witt said: 'The knowledge of these fast-evolving demographics purchasing and media consumption behaviors is essential for success. We get consumers immersed in a personal experience with client brands, so that they can fall in love with it. Then we make it easy for them to voice their opinions and make recommendations with thousands of others - both in the digital space and in-person.'

Web sites: www.parkerwhite.com and www.immersiveyouthmarketing.com .