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Basic TV Planning & Buying Seminar
Are you interested in the day-to-day business of advertising decision-making? Do you want to brush up on the latest thinking in advertising effectiveness? Then the forthcoming seventh annual Admap Basic TV Planning & Buying seminar on 3rd July in London could be of interest.
Guided by course leader Andrew Canter (head of broadcast at the Media Planning Group) the seminar will demonstrate how to make the optimum use of media budgets, maximise potential revenue, and develop successful television campaigns. It promises to cover the complete territory of basic television planning and buying.
Admap has devised a programme of three sessions and an interactive workshop. Session One comprises two presentations: 'An A-Z Analysis of Campaign Planning' from Allister McDonald (associate director at OMD UK) and 'The Current Airtime Market and Future Developments' from Kevin West (TV buying group director at MEDIAVEST). Session Two comprises 'Understanding Audience Needs in a Fragmented Market' from Daniel Cave (head of research at CHANNEL 5), 'Collating and Using Audience Data Effectively' from Neil Mortensen (head of research, Granada Enterprises), and 'What the Advertiser Needs to Know' from Richard Tolley (marketing director at DairyCrest.
The day will conclude with Session Three - a practical slot entitled 'Plan & Buy Your Own TV Campaign Workshop' led by Andrew Canter. Delegates will divide into teams to plan a television campaign from start to finish. They will hopefully apply the theory learned in the previous sessions, as guided by the morning's speakers. The seminar will conclude presentations from each group and a final verdict on the campaigns generally from the advisers.
For more information, visit www.warc.com
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