Aggregate Knowledge Raises $11.4m in New Funds

US media intelligence specialist Aggregate Knowledge (AK) has raised around $11.4m in new funds, less than a month after acquiring customer behavior analytics specialist Quantivo.

The company, led by David Jacubowski (pictured), stated in an SEC filing on Friday that sixteen investors had participated in this latest round of funding, adding to the $34.5m already raised to date. Names of the most recent investors were not disclosed.

San Mateo-based AK offers a patent-pending solution which combines campaign analytics with audience data mining, to help advertisers identify and target their highest value customers through a single platform. Through its recent acquisition of Quantivo, the firm will provide access to a system to pinpoint the highest-value customers, along with marketing optimization, web analytics, and behavioral analytics tools.

Web site: www.aggregateknowledge.com .