GfK Hires Fore and Hernandez for Senior US Roles

Hetty Fore has returned to GfK as Senior Vice President in the Market Opportunity and Innovation team, while Robert Hernandez has joined the company to lead its Qualitative and Ethnographic practice.

Fore joins from Iconoculture, where she served as Senior Director, Quantitative Products for the past three years, prior to which, she was Director of Analytics at Littlefield Brand Development. Earlier, she spent ten years at GfK Custom Research, where she latterly served as VP, Product and Operations Manager, and she held senior roles at NOP World and Roper Starch Worldwide, Response Analysis, and Decision Insight.

Most recently, Hernandez worked at qual research network Firefly Millward Brown, prior to which, he spent eight years as an MD with Greenfield Consulting Group (now the North American Firefly company), and he worked for ad groups Leo Burnett, Y&R and Lowe & Partners.

Holly Jarrell, GfK's Chief Client Services Officer, comments: 'Hetty and Robert represent the exceptional talent and expertise that clients expect from GfK, and I know that they are already adding value on key accounts and projects. GfK is thrilled to be adding two strong team leaders and researchers to disciplines that are increasingly central for our clients.'

Web site: www.gfk.com .