PeerIndex Debuts 'Rewards for Influence' Service

London-based social media analytics firm PeerIndex has launched a new platform which rewards consumers with products and discounts in exchange for their influence on social media networking sites.

Co-founded in 2009 by former Guardian correspondent Azeem Azhar (pictured), PeerIndex provides a platform through which to identify those social media influencers who will spread positive messages about products or services. Once identified, the firm gives them 'points scores' based on their activity on Twitter, Facebook and LinkedIn, including their number of connections, interactions and other engagement metrics.

Last September, the firm raised £3m in Series A funds, to expand both its commercial model and its 'PeerPerks' consumer-facing influence marketing service.

PeerIndex's new mobile-optimsed platform is powered by the company's PeerIndex Influence Graph, which identifies who is really influential on social media networking sites, on which topics and why.

Benefits to users include more than 350 exclusive offers such as 50% discount for top influencers at athlete fashion brand Chess London and 15% off designer womens' fashion at Monica & Joe eBoutique.

Web site: www.peerindex.com .