dunnhumby Hires Arbitron's Huang for Cross-Media Role

Retail data specialist dunnhumby has hired long-time Arbitron exec Lung Huang for its newly created role of Vice President of Digital Advertising, Global Partnerships.

Best known as the engine behind the Tesco Clubcard loyalty scheme, the firm analyses data and insights from more than 400 million customers around the globe. Its dunnhumbyUSA subsidiary is a joint venture between grocery chain Kroger and London-based dunnhumby.

Huang (pictured) joins the company's New York office from radio ratings giant Arbitron, where he worked for the past thirteen years. Latterly, he managed accounts for the firm's ad agency and broadcast clients, while also handling several cross-platform accounts. Prior to this, he served as a Media Research Analyst at Mediaedge: CIA.

In his new role, Huang will work on the development of dunnhumby's partnership business across off-line (traditional TV and print) and digital (online, mobile, social) media.

Web site: www.dunnhumby.com .