HoraCore to Bring DigitalMR eCommunities to Turkey

Turkish online research and data collection specialist HoraCore has signed a deal to offer DigitalMR's eCommunities platform and social media research services to clients across its home country.

HoraCore was founded in 2009 by Alp Yener, who previously worked at Synovate, alongside DigitalMR founder Michalis Michael. From its base in Istanbul, the company also serves clients in Azerbaijan, Turkmenistan and Kazakhstan.

As an exclusive distributor of eCommunities, HoraCore will offer clients access to a software platform through which they can recruit private online communities or community panels for the purposes of market research, co-creation, customer activation and customer advocacy. The platform can be used for a range of projects such as moderated bulletin board discussions, video and photo diaries for ethnography and chat group discussions, one-to-one live webcam in-depth interviews, and user experience tests.

Yener comments: 'Our company is committed to bringing our clients in Turkey the best of breed solutions for marketing research. The DigitalMR platform is one more proof that we deliver on this commitment. I have no doubt that the partnership will contribute to the growth of the online research sector in Turkey.'

Web sites: www.horacore.com and www.digital-mr.com .