GfK Hires Fabber to Lead US Panel Ops Merger

GfK has hired Chris Fabber to oversee the merger of its US panel operations business, including panels acquired with Knowledge Networks in 2011.

Fabber (pictured) takes the role of Senior Vice President, Panel Operations for Consumer Experiences North America. He joins with more than twenty years' panel management, survey and technology experience, most recently as President of Focus Forward-owned Panel Direct Online. Before this he spent five years at InsightExpress, where as SVP of Operations he was responsible for panels, client services and survey programming. Earlier, he served as VP - Panel Development at TNS-NFO, as VP Client Service & Operations at The NPD Group, and as Director of Operations for Media Metrix.

In his new role, Fabber will lead the Panel and Operations team and manage GfK's US panel assets, including those inherited following its acquisition of Knowledge Networks - KnowledgePanel, KnowledgePanel Latino, Cada Cabeza, Consumer Opt-in, and PCN, along with the custom panel support functions.

Richard Catrone, EVP, Operations, at GfK Consumer Experiences North America, comments: 'Chris is a tenured market research professional with a proven track record and deep experience in panel management and sampling. Under his leadership, we will continue to integrate our North American panel operations and grow our assets while maintaining a clear focus on quality.'

Web site: www.gfk.com .