Meetrics Rolls Out Ad Visibility Measure in UK

German online ad visibility measurement specialist Meetrics has opened an office in the UK, and appointed Eyeblaster founder Anant Joshi to lead it. The firm is also opening a South East Asia HQ in Thailand, led by recently appointed Nutchsara Cayir.

Established on the back of research conducted at MIT, Meetrics offers a solution to enable clients to assess the actual visibility rates and individual view times of online ads. It also offers market research tools to analyse the behavior and reading habits of Internet users, while its panel studies combine the collected data with sociodemographic information or data from additional surveys.

As Director of International Business, Joshi (pictured) will drive the firm's expansion in the UK. He previously served as VP Client Relations at ad management platform Videoplaza, prior to which he co-founded digital ad campaign management software firm MediaMind (now Eyeblaster). Joshi is also part of the new cross-industry group formed by IAB UK to study definitions of viewable impressions/ad visibility.

Meetrics CEO Philipp von Hilgers comments: 'The major success we've had in Germany in helping increase ad visibility has already translated into high demand in the UK, and it's impressive how fast the UK is grasping the value of ad visibility. Us being here will help grow digital spend.'

Web site: www.meetrics.com .