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ABC and CAB Joined Up
Down Under, the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) have merged into a unified legal entity known as the Audited Media Association of Australia.
 ABC, founded in 1932, and CAB, founded in 1957, were set up to provide independent verification of media. ABC's primary audit service verifies paid print and digital circulation, while CAB offers verified data across a range of media formats including distributed print and digital media, web sites, exhibitions and many other forms of media advertising.
Under the new name, the organisations' existing audit and reporting rules will remain the same and the two brands will be retained.
CAB President, Harley Slatter said the future of the ABC and CAB's more than 1,500 members would be better served by a single organisation, adding: 'This single voice of accountability will represent the many facets of the media industry and provide a platform to promote the value of audited media to the business, media, marketing and advertising community more effectively.'
ABC Chairman Dr Stephen Hollings said Audited Media would preserve the history and values of both organisations and their different metrics, while meeting the needs of Australia's changing media landscape.
A new board for Audited Media will also be formed with Hollings and Slatter taking on the roles of Chairman and Deputy Chairman respectively.
Web site: www.auditbureau.org.au .
The merger follows a similar move in the US last autumn - the New York-based Audit Bureau of Circulations (ABC) and the Certified Audit of Circulations (CAC) joined forces in September and were rebranded as the Alliance for Audited Media (AAM) two months later.
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