Demandbase Raises $15m for Targeting Platform

B2B targeting and personalization platform Demandbase has closed a $15m round of funding, which it plans to use to fuel 'triple figure growth'.

The firm's real-time identification technology helps marketers to target online ads to the right companies; present consistent, relevant messages and offers on corporate web sites; and track activity through their web analytics or business intelligence tools.

Scale Venture Partners, whose previous investments include ExactTarget and Omniture, led the round with participation from existing investors Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems. The additional funds will be used to extend Demandbase's patented technologies and support their adoption by enterprises in the US and Europe.

Founder and CEO Chris Golec (pictured) comments: 'The new investment will help fuel our growth and fulfill our vision of creating connected conversations with prospects and customers across traditionally siloed technologies and data. Online advertising, web site logs, and CRM systems can finally be joined in real-time to connect advertising spend to web site engagement to company revenue.'

Web site: www.demandbase.com .