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Jupiter Research Bought Out
INT Media Group, Inc. has this week announced that it is to acquire Jupiter Research and Events businesses from Jupiter Media Metrix. The deal is worth some $250,000 and will be finalised by July 31, 2002.
Jupiter Research, founded in 1986, is a leading international research organisation specialising in Internet related market research in 17 business areas and 9 vertical markets.
'We are ecstatic to be able to acquire one of the great world brands in market research,' stated Alan M. Meckler, chairman and CEO of INT Media Group. 'We look forward to working with the Jupiter team to make INT Media Group the dominant content, event and research company in the Internet and IT arenas. Jupiter Research and Events will now have, for the first time, a marketing advantage that none of their competitors can claim: the advantage of online marketing to INT Media Group's network of 22 million worldwide unique business users that are associated with Internet and IT business issues.'
Meckler added, 'Jupiter offerings will be totally integrated within our network as well as our 175 e-mail newsletters with nearly 5 million subscribers and our 45 annual seminars and trade shows. We are also pleased to announce that Kurt Abrahamson, President of Jupiter Research, will continue in the same capacity with INT Media Group. We plan to retain the Jupiter brand name and will operate Jupiter as a division of INT Media Group. If completed, we expect that this acquisition will be neutral to earnings in 2002 and accretive in 2003.'
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