Schlesinger Rolls Out Online Community Service

US-based online data collection specialist Schlesinger Interactive has launched an online community service, which it says will support clients' needs for both online community recruiting and 'industry-leading' technology platforms.

Powered by the IdeaStream platform for private communities, the new services feature a customized interface, researcher-driven functions, multi-media capabilities, and a broad range of tools, which the firm says are familiar to social networking members.

Simona Kats (pictured), Client Development Director and Schlesinger's Product Champion for online community services, said: 'Our online community recruiting services to reach general or highly targeted audiences are supported by both web-to-web and phone-to-web methodologies, to maximize the success of creating a highly engaged pool of relevant research respondents. We have partnered with a leading platform provider to ensure our communities are flexible, easy to adopt and provide innovative and cost-effective solutions for researchers.'

Schlesinger Interactive is the online arm of Schlesinger Associates, which is online at: www.schlesingerassociates.com .