New Shopper Marketing Agency for US

Shopper marketing specialists Jim Cusson and Jared Meisel have set up a new agency called Theory House in Charlotte, North Carolina.

Their company focuses on using the insights behind consumers' online and in-store behavior, in order to help retailers develop brand strategies. Shopper marketing services include research and insight, branding and design, retail activation, and digital engagement.

Cusson previously ran shopper marketing firm birdsong gregory, where Meisel worked as Director of Shopper Marketing, having previously served as MD, Shopper Marketing and Account Supervisor at Saatchi & Saatchi.

Commenting on the launch, Cusson said: 'There are a handful of very talented agencies in the shopper marketing space, but most of them are chasing assignments from Coca-Cola or P&G. We see opportunity to target the brands that are nipping at the heels of these market leaders.'

Web site: www.theoryhouse.com .