mo'web Launches B2C Panel in Turkey

Full service online research agency mo'web has launched a new consumer panel in Turkey, while also announcing plans to expand into the country's B2B market.

mo'web, which was founded in 2002, currently has offices in Düsseldorf, Germany and Northwick Cheshire, UK from where it maintains B2C and B2B panels across Europe, South Africa, Latin America, and now Turkey. The panels are operated under the name myiyo.com.

MD and co-founder Herbert Höckel comments: 'In Turkey, the Internet sits at the core of society, and with this rise of influence, huge new opportunities emerge. Naturally, we are keener than ever to provide a secure way to conduct online market research there.'

To date, the Turkish access panel consists of roughly 14,000 active respondents, and mo'web is now planning to recruit a B2B panel in the country.

Web site: www.mo-web.net .