Webtrends Debuts Customer Data Integration Tool

Online analytics pioneer Webtrends has launched a platform called 'Action Center', through which users can integrate in-session and historical customer data into their marketing systems.

Data can be integrated with a range of activities including e-mail, display ad networks, SMS messaging, CRM, mobile marketing and search engine marketing. The new platform is powered by Webtrends Streams, which uses real-time visitor and event-level data to track and respond to customer events - including product views, events, purchases and abandonment - as they occur.

So, for example, if a customer abandons a cart, marketers can use the new platform to trigger a personalized message or special offer via SMS, e-mail, or a social channel, in order to re-engage with them and convert their action into a purchase.

CEO Alex Yoder (pictured) comments: 'We created Action Center to enable marketers to take instant action on the insights provided by Webtrends Streams. Statistics have shown that there is a direct correlation between immediacy and success of the conversion event.'

Web site: www.webtrends.com .