Qual Agency Sundance Opens in Singapore

London-based qualitative insight consultancy Sundance has opened an office in Singapore, led by Account Director Jessica Bower.

Founded in 2002, Sundance specialises in helping brands define insights to create stronger bonds with consumers. Its new office will serve clients based in Asia, while working closely with Sundance London to strengthen the company's offer across the region.

Co-founder Daniel Dumoulin said the move will also benefit the company's clients in Europe and the Americas: 'We are lucky to work with many iconic and truly global brands. Our new proximity and deeper immersion into cultures in Asia further strengthens our ability to help our clients' brands be successful at a truly global level,' he added.

Bower (pictured) joined the firm in 2009 to oversee international research projects, with a particular focus on South East Asia and China. She previously worked as an AD at Added Value, and before that as a Research Advisor with UK Trade and Investment's Export Marketing Research Scheme. She began her career at Research International.

Web sites: www.sundancelondon.com and www.sundancesingapore.com .