Silverpop Raises $25m for Targeting Technology

In the US, online behavioral marketing technology specialist Silverpop has raised $25m in venture debt funding, for use in accelerating growth globally.

Silverpop develops tools which enable clients to engage each prospect as an individual, based on their behavior. Its 'Engage' solution offers a profile of these individuals by capturing and storing demographic and psychographic data, as well as online and off-line behavior across all digital channels, devices and platforms.

The firm's round of venture debt funding comes from Escalate Capital Partners and Silicon Valley Bank (SVB).

Bill Nussey (pictured), CEO of Silverpop, comments: 'In 2012, we dramatically stepped up our investment in sales and marketing and drove record-setting growth. This new funding allows us to invest even more aggressively in 2013 and beyond, giving an ever wider set of marketers access to our game-changing solution.'

Web site: www.silverpop.com .