Online Qual Platform CrowdZoo Launched

In Liverpool, UK, MR agency Curiosity Insight and social networking site AllJoinOn.com have launched CrowdZoo, described as the country's 'first' MR solution combining 'a feature-packed, easy to use online bulletin board' and 'the research participants to use it'.

The new firm is the brainchild of Carl Wong, Director of Curiosity Research and Carolyn Morris, director of AllJoinOn.com, and is intended to give users on both agency and client sides a one-stop-shop for online BBFG (Bulletin Board Focus Groups). The firm's online qualitative platform is plugged into a deeply profiled panel of over 2,000 UK adults who are trained on the platform.

Moderators and participants can share web links, YouTube clips, static images, likes/dislikes and comments.

David Kirby, rejoicing in the job title CrowdZoo-keeper, comments: 'CrowdZoo saves you time and money, because it combines an easy-to-use BBFG platform and a 'ready-to-go' panel in a single location. That means clients can get their projects moving more quickly and cost effectively, freeing up more of their time to focus on the things that really matter, such as guide design and moderation.'

Web site: www.thecrowdzoo.com .