Experian Unveils Marcoms Development Platform

Global information giant Experian has launched a platform integrating real-time data and customer insight to help marketers create materials for campaigns across on and off-line channels.

The new 'Experian Cross-Channel Marketing Platform' taps into real-time first and third-party behavioural data for targeting, triggering and personalisation of marketing campaigns across all channels. It can also be used to identify and reach customers who are key influencers on social networks, and then send them personalised offers that reward brand advocacy.

Matt Seeley (pictured), President of Experian Marketing Services, comments: 'To be successful in this multichannel environment, marketers must have access to real-time data and the ability to react and respond quickly and appropriately. Our new platform provides brands with a single, intuitive platform to align all of their marketing initiatives around the full customer experience - making customer interactions seamless and relevant, regardless of the marketing channel.'

Web site: www.experian.co.uk .