SessionM Launches Mobile Poll Feature

Boston, MA-based company SessionM has added a survey feature, 'Consumer Polls', to its mobile loyalty and monetization platform, to enable advertisers and developers to launch in-app polls across millions of mobile users.

SessionM's platform connects consumers with mobile content and advertising, and provides publishers with a way of identifying, growing and retaining their most active users. Using the mobile panel, the company says it can now generate thousands of survey completions in a matter of hours.

Deborah Powsner (pictured), VP of Marketing & Consumer Insights, comments: 'As an insights-driven company, we're excited to be able to share some of the tools we've been using internally to help our partners find answers. The launch of Consumer Polls is an exciting step toward our goal of providing mobile developers and advertisers with the most comprehensive tool set in the market to better understand and engage loyal mobile users.'

The company, which says enhanced polling capabilities will be added over the next few months, is online at insight.sessionm.com .