Cambiar Hires Tim Key for Impact Unit

Cambiar, the management consultancy dedicated to the MR industry, has appointed industry veteran Tim Key as an Associate in its Research Impact practice.

Founded in 2004 by US researchers Simon Chadwick and Jay Wilson, Cambiar specializes in helping market research companies manage change, via a number of distinct practices: HR, sales performance, research transformation and marketing. It also offers a range of training programs.

Key (pictured) joins with nearly four decades' experience in the market research sector. For the past six years, he has served as Corporate VP - Market Research at Nationwide Insurance, prior to which he was VP, Consumer Research at The Scotts Miracle-Gro Company, and worked for Abbott Laboratories for more than a decade, latterly as Director of Marketing Research. Earlier, he spent eight years at Information Resources Inc. (IRI) in a number of positions, and held senior market research roles at Tropicana Products, S.C. Johnson Wax, R.J. Reynolds and General Mills.

Commenting on the appointment, Chadwick says: 'Tim brings an outstanding track record of improving the business impact of research. He will be a tremendous asset as a consultant and mentor to our clients, in both corporate and research company settings.'

Chadwick says Key will also be 'highly influential' in the design and delivery of the firm's Future of Research survey, in which participants are invited to provide their opinions on broad industry trends and new methodologies, while rating their company on the barriers which they feel prevent success.

Web site: www.consultcambiar.com .