YouEye Raises $3m for Remote UX Tools

In the US, remote usability testing specialist YouEye has raised $3m from angel investors, and plans to develop existing and new products, while expanding into new markets. The firm has also released the beta version of a user experience solution called Insite.

YouEye's service provides companies with access to a pool of testers - categorised by specific demographics such as age, gender, education level etc - who provide remote feedback about web sites from their own homes. Technology includes webcam eye tracking and face recognition tools which the firm says can identify more than 50,000 micro-expressions in order to detect how users feel when they browse a site.

Angel investors in this funding round include Saba Software founder Bobby Yazdania, Brian McClendon, the co-founder of Keyhole (now Google Earth), and Beth McClendon, as well as a number of unnamed backers.

The Insite tool allows clients to invite visitors to their site to participate in usability studies, and then gather their responses through recorded audio feedback.

The firm, which was co-founded by Berry College alumni Kyle Henderson (pictured) and Derek Carter, is online at: www.youeye.com .