YFind Launches Shopper Location Tool

Singapore-based YFind, which helps brick-and-mortar retailers track and analyze movement in any indoor or urban environment, has launched a shopper analytics dashboard called TheRetailHQ, which pinpoints shoppers' specific locations inside a store.

The new tool uses WiFi-based indoor positioning technologies to identify unique shoppers and new versus repeat customers, and track their 'dwell-time' in specific locations within the store.

Using TheRetailHQ, YFind says retailers can generate traffic-based ROI for advertising and promotional campaigns based on real footfall data.

Company co-founder Melvin Yuan (pictured) comments: 'Indoor positioning is increasingly important to businesses which seek to deepen their understanding of customer behavior, and transform the shopper experience. Our indoor positioning engine, commercial applications and worldwide customer base give us a competitive advantage in our quest to redefine the retail space, enabling retailers to make intelligent decisions based on real-in-the-store customer behavior data.'

Web site: www.y-find.com .