New Digital Team for Insight Research Group

In the UK, Cello-owned healthcare agency Insight Research Group has launched a Digital Business Team, to help clients understand the impact of new digital channels. Research Director Damian Eade will lead the new initiative.

Eade's team offers broad experience in digital research, including the tactical implementation of tablet-based campaigns and helping clients understand the usage, behaviours and needs of healthcare professionals. Initially, the team will focus on research to guide the development and evaluate the success of a range of clients' digital initiatives.

Eade (pictured), who joined the firm more than ten years ago, explains the thinking behind the launch: 'Digital has moved from 'experimental' to something that pharmaceutical companies have to now incorporate as a matter of course. It has now gained greater recognition and become a dedicated part of the marketing mix, but this is still new territory for many of our clients.'

Web site: www.insightrg.com .