D&B Launches Small Business Segmentation Tool

Business information provider Dun & Bradstreet (D&B) has introduced a product called Hoover's Analytics, to help small business segment and evaluate their customers and prospects and identify new market opportunities.

Hoover's Analytics enables users to integrate transactional data from customers into D&B's database of more than 20 million US business records. Using this integrated product, subscribers can pinpoint optimal targets while gaining insights about their market penetration and how they compare with the competition.

The tool also offers four reports: Industry Penetration, which categorizes customers by industry; Company Map, showing where existing customers are located geographically; Company Opportunity, to enable up-selling and cross-selling opportunities; and Company Segmentation, to determine the size of the best customers based on annual revenue.

Laura Kelly (pictured), SVP and Chief Product Officer, comments: 'Small and medium-size companies often lack the resources to aggregate and analyze their data, but they face the same competitive pressures as larger businesses. Hoover's Analytics allows them to benefit from sophisticated analytics in just a few easy steps by helping identify high-potential revenue opportunities with existing customers and prospects.'

Web site: www.dnb.com .