Business Intelligence Firm RJMetrics Raises $6.25m

US-based business intelligence provider RJMetrics has raised $6.25m in a Series A round of funding, earmarked for increased marketing efforts and growth in its sales and customer teams.

Founded in 2008 and based in Philadelphia, the firm provides a range of analysis and reporting services covering customer purchases, user activities and product merchandizing, with outputs including performance metrics and repeat purchase probability.

RJMetrics co-founder and CEO Robert Moore (pictured) comments: 'The demand we're seeing for integrating and analyzing all types of data is growing faster than ever. Our platform allows customers to quickly and easily integrate their data from whatever platforms they choose and run advanced analytics like customer lifetime value and cohort analysis.'

This round of funding has been led by Trinity Ventures, with the participation of current investor SoftTech VC.

Web site: www.rjmetrics.com .