ICM Direct Expands Call Centre, Adds B2B Nous

In the UK, fieldwork division ICM Direct has expanded its Bedford Call Centre by 20 percent, responding to 'increased client demand for fieldwork services'.

The Call Centre now boasts 120 'state-of-the-art fully web enabled stations'; and the company has also added new B2B research expertise for clients in a number of commercial sectors as well as government, health and education.

The firm says the latter move reflects a much broader range of work carried out through the centre in the past year. It has also established a number of 'dedicated panel/community moderation stations', in response to the growing popularity of online brand communities.

Operations Director Neil Sykes comments: 'Last year we saw a very significant rise in demand for our services as clients looked to well-established, full service providers to fulfil their fieldwork services. Over the years we have built a very solid reputation for quality fieldwork and we are now reaping the rewards of the investments we have made both in people and state-of-the-art technology.'

ICM Group is part of British group Creston. Last month, sister company ICM Research launched a new polling system called 'Rapid Response', to deliver same-day opinion on breaking national news stories.

Web sites: www.icm-direct.com and www.icmresearch.com .