Hall & Partners Hires Innovation Leader

Brand and communications researcher Hall & Partners has appointed Jim Forrest as Global Partner, Digital Innovations, based in New York, with a remit to drive digital strategy and the creation, global roll-out and integration of digital capabilities across the company.

Forrest, who brings more than fifteen years' experience of brand innovation and measurement, joins from OTX/Ipsos, where most recently he was Head of Digital Strategy for Ipsos ASI in the USA. Prior to this he was responsible for advertising products and innovation at OTX. He holds a Ph.D. in social psychology from the University of Massachusetts, Amherst.

Andy Waller, Global COO, says Forrest is 'a tremendous asset to the team' and adds: 'His expertise will help us continue to raise the bar by ensuring we offer our clients innovative ideas in respect to their marketing and communication strategies in the digital world of today'.

The group, which has offices in Chicago, London, Los Angeles, Melbourne, New York, Seattle, Singapore and Sydney, is online at www.hallandpartners.com .