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Toluna Upgrades Analytics Tool
Toluna has announced a number of enhancements to its TolunaAnalytics web-based analysis, reporting and visualisation tool. They include the ability to analyse survey data from tracking studies.
 The new version can be used for continuous and multi-wave trackers, and offers users the ability to compare data by country or language; share online reports with collaborators in real-time - with filters if required; view trends in standard or custom-defined time slices; weight datasets and run easy significance tests.
The tool has been offered to clients as a standard feature for all full-service data collection projects since 2009, and is pitched as suitable for either expert users or novices.
SVP of Product Marketing Carol Haney says client 'have been looking for new ways to extract meaning, value, and compelling data-driven stories from tracking studies' and can now identify 'critical changes in key measures' without having to look through 'thousands of pages of banner points'.
CRO John Bremer says the new tool complements the company's SmartSelect respondent-selection methodology, which is used to ensure sample comparability across multiple waves of tracking studies and avoid mistaking sample-driven changes in results for genuine trends.
The group has seventeen offices in Europe, North America and Asia Pacific and is online at www.toluna-group.com .
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