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US Firm Launches Focus Group App
Austin, Texas-based design and marketing firm Rock Candy Media (RCM) has launched a focus group app named SocialSense, via its Market Research division.
The new app was developed for commercial use after research carried out for RCM's lifestyle products division, which showed that 'asking the right questions using social channels yielded the best results'.
Company Principal Annie Liao Jones says the new app 'incentivizes people to take the quiz and share it... It allows us to gather information in an engaging way, and at the same time gives the brand a larger audience.'
She continues: 'These social applications will eliminate as much risk as traditional focus groups, will allow users to 'share' their results for overall brand awareness and it cuts the time traditionally needed for feedback in half.'
RCM launched a Social Business division in January of this year, working with the MR unit to offer clients customized programs to develop and run content-driven marketing campaigns.
Web site: www.rockcandymedia.com .
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