Community Specialist GutCheck Raises $4m

On-demand online community specialist GutCheck has raised $4m in Series B equity financing, which it will use to expand its sales, marketing and engineering teams.

Denver, CO-based GutCheck was launched in 2010 to enable non-expert users to access qualified targeted respondents using a patent-pending recruitment engine which sorts through a panel of more than five million online research participants. When a qualified match is found, GutCheck initiates online, anonymous, 30-minute one-on-one interviews with consumers, at a 'nominal' cost per chat.

New funding comes from new investors Grotech Ventures and Crawley Ventures, along with existing investors Highway 12 Ventures and Village Ventures.

GutCheck CEO Matt Warta (pictured) comments: 'The company is currently on track to triple sales in 2013, and is already ahead of projections for the second quarter. The completion of our Series B funding is perfectly timed to allow us to grow the company and to meet the ever-growing need for agile market research.'

Web site: www.gutcheckit.com .