Personetics Raises $11.5m for Prediction Tools

New York-based Personetics, which provides predictive customer analytics solutions for the banking industry, has completed an $11.5m Series B round of funding, which it will use to drive sales and scale its operations.

The firm's technology analyses customer data in real-time, predicts intent and offers personalized customer services and recommendations across online, mobile phones and tablets. The latest funding has been led by Lightspeed Venture Partners, with support from existing investors Sequoia Capital and Carmel Ventures.

Personetics founder and CEO David Sosna (pictured) comments: 'This round of funding is a significant milestone that confirms the huge value and potential of our offering. Personalizing the customer experience is a key initiative for banks as they look for ways to fully realize the benefits digital channels provide.'

Web site: www.personetics.com .