Mobile Ad Analytics Firm Adeven Raises $4.3m

Berlin-based mobile ad and app analytics firm Adeven has raised $4.3m in Series B funding. The money will be used to continue expansion of current products and eventually to develop new metrics focusing on long-term engagement and customer retention.

Founded in 2012, Adeven develops software and operates a proprietary campaign portal, to help users target, optimise and analyse mobile advertising campaigns in real-time. The new funding has been provided by Capnamic Ventures, Iris Capital, and existing investor Target Partners. Through the investment Adeven will expand its adjust.io app tracking tool, and apptrance iOS app and publisher metrics platform.

CEO Christian Henschel (pictured) comments: 'The mobile industry is continuing to show huge growth and so there is a greater need to make sense of this for developers, brands and agencies. We believe we're perfectly positioned to be at the forefront of this and are looking forward to taking the work we've been doing to a new level of sophistication across the globe.'

The firm, which already has offices in London, and will soon be opening in the US and France, is online at: www.adeven.com .