Patient Experience Tracker Launched

Pharma brand and communications specialist Hall & Partners Health has launched a 'patient experience framework', PatientPulse, looking at what people 'feel', 'think' and 'do' before, during and after treatment.

The new product assesses these experiences 'in the context of socio-cultural and environmental influences', aiming for 'a detailed understanding of the patient experience at each step of the journey'. It promises clients insights into 'moments of truth' in terms of patients' brand engagement, and help with optimising communications and interactions with them.

Hannah Mann, the firm's Partner responsible for innovations in patient research, says many clients are 'talking the talk' of patient centricity, but should now be able to 'walk the walk'. She adds: 'We're helping our pharmaceutical clients get better connected with patients and enhancing the holistic patient experience.'

Hall & Partners has offices in Chicago, London, Los Angeles, Melbourne, New York, Seattle, Singapore and Sydney, and is part of Omnicom division f Diversified Agency Service, a division
of Omnicom Group Inc. Web site: www.hallandpartners.com .